ROLE
Exec. Producer
CLIENT
Megic Eric
PROJECT TYPE
Music Video
"Vida Comum" and the Elements of Nostalgia
Producing the music video for Vida Comum, by artist Megic Eric, was a deep dive into the emotions stirred by nostalgia. With a script by Lara Coutinho and the sensitive direction of Isabella Moriconi, the project sought to visually translate the memories and reflections present in the song's lyrics. It was truly moving to be part of a work that touches on universal themes such as time, farewells, and the reconnection with the vastness of who we are, creating something that, just like the song, leaves a lasting impression on the heart of those who watch.
Working on Vida Comum as part of the 2024 Firjan SESI Music Marathon gave the project a special energy and urgency. Created within a limited time frame, the video was the result of an intense, collaborative effort by a team deeply attuned to the artist’s vision.
The challenge of building something so intimate under pressure made the process even more rewarding, revealing how everyday moments can unfold into powerful stories when shaped with care, intention, and trust in the team.
Credits
ANIMATION
Executive Direction: Megic Eric
Direction, Editing, Cinematography, Animation, Mixed Media, and Color: Isabella Moriconi
Script: Lara Coutinho
Production and Editing Assistance: Iris Inoue
Animation: Max Torras Sande
Photography Assistance: Gabriela Pingarilho
Aerial Footage: Francisco Teicher
Creative Assistance: Amanda Milliet
Post-Production Assistance: Rafael Portella
Bodyguard: Vinicius Santos
Thanks to: Alitta Bicalho, Nátalie Simões Camargo, Antonio Fischer-Band, and Marianna Horta Moriconi
Realization: Firjan SESI
MUSIC
Produced by Megic Eric and Guilherme Lirio
Megic Eric: guitars, mandolin, synths, and vocals
Guilherme Lirio: bass, kalimbas, synths, and guitars
Pedro Fonte: drums
Karina Neves: flutes and wind arrangements
Jonas Hocherman: trombone
Marcelo Costa: caxixi, seeds, talking drum, and moringa
Dora Morelenbaum, Luluca, Guilherme Lirio, Pedro Mib: choir
Mixing: Felipe Larrosa Moura
Mastering: Carlos Freitas